To get any opportunity to work with Rascall Flatts is amazing. Digital Vineyard was hired on short notice to work with Glenn Sweitzer putting together a "cartoonish" promotion for milkrocks.com. The humor that Gary, Joe Don, and Jay bring to the shoot is obvious and appropriate for this spot. With limited time and a few "TV Tracks", we were able to do some fun composites with layers and effects that fit right in to the milkrocks.com website.

In order to maximize productivity, we also used this back-stage shoot to get a shot for Disney and CMT's "Bob That Head" video contest promotional. The original footage we were handed had some serious lighting issues (understandable given the circumstances)... but of greater concern was that we only had a few un-choreographed head bobbing seconds of the band. (We needed about 20 and got about 10). This left us with only a couple of options, one of which was to slow down the "head bobs" and try to do an approximate sync with the recorded studio tracks. We will work with anything.

To round out our efficiency on this single shoot, we were asked to deliver Rascal Flatts' ring tones, so we had each band member read their ringtone script for the camera, and with a little post production audio magic, "voila"... Rascal Flatts ringtones telling you to "... PICK UP THE PHONE"! Very fun indeed.

Thank you Rascall Flatts and Glenn Sweitzer (producer) for allowing us to help out on this project.

http://www.milkrocks.com/music/video/rascal-flatts-promo/